Tracking Your social Media Engagement
I have the weirdest quirks, one of them being I love tracking numbers and I love spreadsheets. Whether it's how much we've spent Sodalicious in a month (which is typically astronomically high), tracking all the details for a party or event, and even just our budget. I use google spreadsheets for them all. I'm obsessed.
I definitely don't obsess over my follower count but I do love to track my engagement. Tracking your engagement can help you to see what posts your followers love and which posts they don't really connect with. I love being able to easily analyze the numbers and set goals so I can improve my content. Industry standard technically says you should shoot for a 1% engagement rate. I have found that when you have lower following (>2000) it is not uncommon to be at a higher engagement rate! Hopefully that helps you set a goal for where you would like to be.
I created this spreadsheet for my personal use but I got enough people asking for it, so I decided to share it with you! Feel free to download it and personalize it how ever you need but please leave me feedback on what you love and what could use improvement! Hope you enjoy!